Tuesday, July 14, 2009

What is Marketing?

There are numerous definitions, all with its own truth, however, I choose to define marketing in a simple approach to make it clear to anyone what marketing is really all about:

Marketing is the process by which an organisation succeeds to attract its target audience in such a way that, the audience will consider the organisation to satisfy the purposed necessity ahead of all its competitors.

So, with this simple definition I hope to make it clear that the ultimate goal of marketing is to achieve profit by making your organisation stand out from the crowd and become THE organisation/brand people will think about once they require the services/products you supply. In order to achieve this goal you need to define carefully and intelligently your organisation’s marketing plan which will provide you with the key elements to step-by-step achieve the ultimate aim.